apple event clicker


Apple’s Tim Cook apparently pranks the internet

Cook, you rascal.


Joseph Knoop

Internet Culture

Posted on Sep 12, 2018   Updated on May 21, 2021, 6:41 am CDT

Tim Cook may be the face of one of the world’s biggest tech companies, but that doesn’t mean he isn’t above absolutely goofing everyone on Twitter.

Just a few minutes before Wednesday’s Apple Event, Apple CEO Tim Cook appeared to accidentally send a private Twitter message to the public feed, tweeting “No. Who can get it here quickly?”

It was unclear what Cook was talking about. Last-minute presentation materials, perhaps? No matter, though. Twitter was going to have a bit of fun laughing at the tech mogul.

Apple Event viewers were left to wonder once the CEO deleted the tweet. That is, until the conference’s introductory video started, showing an Apple employee running across the Apple campus (set to the bombastic Mission Impossible theme) while holding an important-looking metal briefcase. After a couple of stunts and laughs, and getting covered in grass, the employee makes it to the theater, only to find that instead of an epic new iPhone, the case contains Tim Cook’s slideshow clicker.

The internet, secure in its humility, had plenty of great responses to this likely troll job.

Cook is expected to announce new phones, watches, and ear pods during the press conference.

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*First Published: Sep 12, 2018, 12:47 pm CDT