TikTok creators Kyne, Owen Han, and Trendy Curvy.

TikTok/owen.han TikTok/onlinekyne TikTok/trendycurvy

VidCon: 3 creators discuss their tips for posting on TikTok

'The comments section is really where the community is built.'


Grace Stanley

Internet Culture

Posted on Jun 26, 2022   Updated on Jul 26, 2023, 6:04 pm CDT


This story was originally published on Passionfruit.

At VidCon, three creators came together at a sponsored TikTok panel titled “The TikTok Blueprint” to answer a variety of strategy-related questions: How do they choose content topics and source ideas? How do you measure your content’s success and make it into a repeatable formula? How do you schedule and manage your time?  

Creator panelists included Owen Han, a sandwich chef creator with a signature fast-paced, ASMR style; Kristine Thompson, aka TrendyCurvy, a successful fashion and lifestyle blogger; and Kyne, aka OnlineKyne, a drag queen who teaches math and history on TikTok. 

Melissa Tecson, the panel moderator and growth strategy lead at TikTok, defined a “blueprint” strategy as an outline on planning, creating, and delivering content—something ever-evolving and deeply personal to each creator. Creators described building a conscious strategy, not immediately, but over time after finding online communities. 

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*First Published: Jun 26, 2022, 11:29 am CDT