- ‘Eat Them To Defeat Them’ is oddly about vegetables—not about eating the rich 8 Months Ago
- Marco Rubio mocked for filming talking while driving socialism critique Today 2:54 PM
- QAnon believer asks Trump’s campaign press secretary who Q is Today 2:36 PM
- Octavia Spencer has discovered ‘Ma’ memes—and she can’t get enough Today 2:09 PM
- Meet the anti-Greta Thunberg, a climate ‘skeptic’ funded by the oil industry Today 1:12 PM
- Harvey Weinstein convicted of rape and sexual assault Today 12:56 PM
- Senator calls Facebook’s current election disinformation efforts ‘inadequate’ in letter Today 12:11 PM
- The Phillie Phanatic mascot unveils a slimmer makeover Today 11:56 AM
- YouTuber threatened with arrest after rapping about being a girl from Mecca Today 11:55 AM
- Video shows flat-Earther ‘daredevil’ crashing to death after homemade rocket fails Today 11:49 AM
- Cardi B defends Dwyane Wade’s daughter during Instagram Live Today 11:45 AM
- YouTube briefly shuts down beloved ‘lofi hip hop radio’ channel, launching a new meme Today 11:42 AM
- Neil deGrasse Tyson points out that Elsa from ‘Frozen’ has ‘horse-sized eyeballs’ Today 10:58 AM
- Republicans as Sanders rises: Watch out, we may vote for Trump Today 10:54 AM
- Amazon series ‘Hunters’ criticized by Auschwitz Memorial over fictionalized scene Today 10:45 AM
Clout is a foundational aspect of the online experience. On TikTok, it’s aspirational, too.
While clout can refer to follower count, influencer status, or a more extravagant way of living (or a pair of sunglasses popularized by Kurt Cobain), TikTok users are opening up the interpretation with #FakeClout. There are tutorials for things like nose rings, designer shirts, and AirPods.
There’s the clout that comes with building something intricate and time-consuming.
There’s the clout that comes with birth.
There are meditations on TikTok’s clout hierarchy.
Even Donald Ducc is on it.
There’s also a subgenre in which Offset’s single “Clout” is used to soundtrack videos where users are apparently discovering that Taco Bell’s Cinnamon Twists are actually pasta. It’s an internet rumor that’s been circulating for more than a decade, and now it’s made its way into TikTok clout culture.
Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.