a glass of tide

Mangostar/Shutterstock (Licensed) Remix by Jason Reed

Everyone thinks the boxed Tide looks like boxed wine



Tiffany Kelly

Internet Culture

Posted on Nov 12, 2018   Updated on May 21, 2021, 1:51 am CDT

Remember Tide Pods, the multi-colored laundry detergent packets that look like candy? The memes about eating—or wanting to eat— Tide Pods exploded on the internet in January (although it feels like years ago), but it seems that Procter & Gamble, the company that owns Tide, has not learned its lesson.

Over the weekend, news broke that Procter & Gamble was launching Tide laundry detergent in a shoe box with a twist-to-open spout. The eco-friendly design is intended to reduce the amount of cardboard and other materials when shipping the detergent to customers. But, take a look at the box. What do you see?

If your first thought was “boxed wine,” you’re not alone. Jokes about the Tide box looking like delicious boxed wine took over Twitter on Monday.



That’s right. Eating Tide Pods is over. The new thing is drinking Boxed Tide.


The jokes about the shoe box Tide are good, but it’s important to remember that some teens actually tried ingesting Tide Pods as part of a viral challenge—and ended up in the hospital. It’s strange that Procter & Gamble couldn’t see how it actually just created a boxed forbidden beverage. Now, people will want to try drinking it. But, please, don’t! Trader Joe’s boxed wine is definitely tastier. I promise.


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*First Published: Nov 12, 2018, 1:09 pm CST