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Remember Tide Pods, the multi-colored laundry detergent packets that look like candy? The memes about eating—or wanting to eat— Tide Pods exploded on the internet in January (although it feels like years ago), but it seems that Procter & Gamble, the company that owns Tide, has not learned its lesson.
Over the weekend, news broke that Procter & Gamble was launching Tide laundry detergent in a shoe box with a twist-to-open spout. The eco-friendly design is intended to reduce the amount of cardboard and other materials when shipping the detergent to customers. But, take a look at the box. What do you see?
— CNN Business (@CNNBusiness) November 10, 2018
If your first thought was “boxed wine,” you’re not alone. Jokes about the Tide box looking like delicious boxed wine took over Twitter on Monday.
— Daware (@DawareTV) November 12, 2018
I've never wanted to do anything as much as I want to fucking chug detergent out of this Franzia box https://t.co/LJiQre3Wep
— Ryan Broderick (@broderick) November 12, 2018
jeez if you think teens like eating tide pods now, wait til you give them the good shit in a goon bag https://t.co/kDmfit7Rca
— Eleanor Robertson (@marrowing) November 12, 2018
oh good. kids already think tide pods are candy, and now adults are going to think it's franzia https://t.co/7suUkXbnrQ
— Tony Romm (@TonyRomm) November 12, 2018
That’s right. Eating Tide Pods is over. The new thing is drinking Boxed Tide.
Tide pod eaters have finally grown up and graduated to boxed-wine-Tide https://t.co/b4nHzGbqXt
— Jessica Valenti (@JessicaValenti) November 12, 2018
When you're older and too classy to eat Tide pods… you can drink Tide like a fine wine from a box. pic.twitter.com/mptWIs9jl5
— Tim Young (@TimRunsHisMouth) November 12, 2018
The jokes about the shoe box Tide are good, but it’s important to remember that some teens actually tried ingesting Tide Pods as part of a viral challenge—and ended up in the hospital. It’s strange that Procter & Gamble couldn’t see how it actually just created a boxed forbidden beverage. Now, people will want to try drinking it. But, please, don’t! Trader Joe’s boxed wine is definitely tastier. I promise.
Tiffany Kelly is the Unclick editor at Daily Dot. Previously, she worked at Ars Technica and Wired. Her writing has appeared in several other print and online publications, including the Los Angeles Times, Popular Mechanics, and GQ.