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Courtesy of Annelies Jansen/Spring Cole Mitchell

New Spring COO Annelies Jansen wants to expand monetization opportunities for creators

'We’re here to drive value around creators.'


Grace Stanley

Internet Culture

Posted on Apr 21, 2022   Updated on Jul 26, 2023, 6:08 pm CDT


This story was originally published on Passionfruit.

We’re sitting down with leaders on the business side of the creator economy to get their best advice for creators looking to launch and develop their careers. 

Last week, Spring—a creator commerce and print-on-demand merch company, formerly known as Teespring—announced that former Meta vice president of commerce partnerships, Annelies Jansen, will be joining Spring as president and chief operating officer. 

We sat down with Jansen to speak with her about her extensive experience and how it informs her work at the creator-oriented company Spring. 

Annelies Jansen has established a global career in digital and social media. Prior to joining Spring, she landed executive roles at multiple companies and chased emerging opportunities in digital technology. Notably, she helped the Times and the Daily Telegraph expand from print-only newspaper circulation to digital publication. 

“I felt it was my job to present to journalists new opportunities for embracing digital. You can actually talk with your audience, you can actually expand your audience,” Jansen told Passionfruit. “I take that with me to Spring as well. What we do well is we serve the creator ecosystem, and it’s our job to present new opportunities for creators to drive value.”

Jansen said she was poached by Facebook in 2017 to build a global partnerships team. From there, she was promoted to vice president of commerce partnerships, where she worked to connect Meta to companies building e-commerce technology in order to make shopping easier on Facebook and Instagram. In 2019, she pioneered the creation of the Instagram Checkout feature. 

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*First Published: Apr 21, 2022, 6:00 am CDT