This story was originally published on Passionfruit.
The story format, made famous by Snapchat, has been on everyone’s radar for some time. For many of us on social media, flipping through stories on Snapchat, Instagram, or Facebook is second nature.
Because of the popularity of stories, platforms continue to hop on the bandwagon and create their own version of a story feature. Last month, Twitter shut down its story feature called “Fleets” due to low usage. But this month, despite Twitter’s recent failure, TikTok confirmed that its pilot test of a new story feature called “TikTok Stories” is now underway.
TikTok hasn’t provided any details on how extensively the pilot test would run, or if we’ll even see a wider release. Even though we don’t know much about the feature, it left us wondering…
