Sex is cool, but have you seen this meme?

Sex is cool, many people agree, but is it the only pleasurable and satisfying thing in life? According to a wildly popular new Twitter meme, nah. Sex is cool, but have you tried broadening your life experience with other rewarding activities, like washing your dishes right after you use them?

This tweet from November seems to be the genesis of the “sex is cool but” trope. It’s a good, practical idea that definitely wouldn’t have gotten 200,000 likes if it hadn’t been awkwardly compared to sex. The joke is that you can be good at sex and dishes, but if you had to pick one … probably dishes?

The meme peaked in early December with some other practical and appealing alternatives to sex, like dismantling capitalism:

Or taking a depression nap:

Or lounging for hours in a bathrobe:

Or having fulfilling personal relationships:

Or going to the dog park:

The meme can be used for anything you think is great, whether it’s sincere or ironic. The sincere side can be totally heartwarming, but on the ironic side, you’ll find some dark humor about suicide, depression, and other social dysfunctions.

The sex meme doesn’t even have to be about sex—it can just be about memes, calling back to past jokes or pop culture references and absorbing them into its formula:

Yeah, this meme is cool but have you ever considered that it’s dying because it’s being co-opted by brands:

Bummer. What are we going to do now? Well, I hear sex is cool …

Jay Hathaway

Jay Hathaway

Jay Hathaway is a former senior writer who specialized in internet memes and weird online culture. He previously served as the Daily Dot’s news editor, was a staff writer at Gawker, and edited the classic websites Urlesque and Download Squad. His work has also appeared on,, and the Morning News.