Sarah Penna

Photo via Patreon | Remix by Cole Mitchell

‘Niche is really where it’s at’: Patreon’s new creator whisperer Sarah Penna shares her advice for up-and-comers

'Don't chase trends.'


Grace Stanley

Internet Culture

Posted on Jan 27, 2022   Updated on Jul 26, 2023, 6:11 pm CDT


This story was originally published on Passionfruit.

This month, creator subscription platform Patreon announced that Sarah Penna—a business leader and YouTuber supermanager with more than 14 years of experience—will be joining Patreon as senior manager of creator launches. In this new position, Penna will launch “high-profile” creator partnerships, according to Patreon. 

The Daily Dot spoke with Penna about why she joined Patreon, how her career path led her to where she is today, and what her advice is for aspiring creators in an exclusive interview. 

Penna started her career with creators in the early days of YouTube. In 2009, Penna became the manager for YouTube star Phillip DeFranco. Penna said she worked for DeFranco wearing many hats: Producing, doing public relations, and helping him with brand deals. 

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*First Published: Jan 27, 2022, 2:26 pm CST