Patagonia "The President Stole Your Land" post over Grand Staircase-Escalante National Monument

Photo via Bureau of Land Management/Flickr (CC-BY) Remix by Jason Reed

Patagonia blasts Trump after Bears Ears rollback—and conservatives can’t handle it

Company declares: 'The President Stole Your Land'

 

Tiffany Kelly

Internet Culture

Published Dec 5, 2017   Updated May 22, 2021, 9:01 am CDT

President Trump’s decision yesterday to reduce the size of two national monuments in Utah—Bears Ears and Grand Staircase-Escalante—was sharply criticized across the internet. Basically, anyone who believes in the conservation of public land and protecting our nation’s monuments thought it was a really terrible idea. Outdoor clothing companies took the opportunity to take a stand against the decision. (Presumably, the customers who buy gear for outdoor activities care about the national parks and monuments they visit.) Patagonia, for instance, posted a blunt message to its homepage: “The President Stole Your Land.”

https://twitter.com/mslopatto/status/937825031848996864?

REI and North Face also posted messages about Trump’s decision on their respective websites, and North Face linked to a Kickstarter fundraiser. But no other company directly called out Trump quite like Patagonia—the company’s CEO has even threatened to sue him. And the internet loved it.

https://twitter.com/mslopatto/status/937825228964499456

https://twitter.com/gettinnoticedmo/status/937855212202614784

One thing is for sure: Patagonia will get a lot of business this holiday season from its customers who care about our public spaces.

https://twitter.com/TopherSpiro/status/937843479807488000

https://twitter.com/ptoledo1/status/938056344304783361

But, wait, how are the pro-Trump customers reacting? You can probably guess.

https://twitter.com/jdgmntlgay/status/937906109322530816

Yes, a “boycott” has begun.

https://twitter.com/Byrdz_the_Word/status/937869549688512512

https://twitter.com/staywokeco/status/937874846154940417

One more time for the people in the back: if you buy gear for outdoor activities, you should care about the national parks and monuments you visit for those activities.

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*First Published: Dec 5, 2017, 10:58 am CST