Every company wants its hashtag to go viral, but sometimes this thirst for attention backfires gloriously.
Nintendo was obviously referring to the Wiggler enemy from the Super Mario games, but it missed the one letter that it absolutely couldn’t afford to miss.
For those of you unaware, according to Dictionary.com, a wigger is “a white youth who adopts black youth culture by adopting its speech, wearing its clothes, and listening to its music.”
Nintendo pulled the tweet and quickly apologized.
When tweeting about one of our characters, we missed a letter. Oops! Sorry about that!
— Nintendo of America (@NintendoAmerica) April 23, 2015
But once something lands on the internet, it’s never truly gone. Nintendo fans on Twitter are having a field day.
#WiggerWednesday is probably the best thing Nintendo has done since Ocarina of Time.
— Late Night Gamers at PAX 2020 (@TheLNGamers) April 23, 2015
— ★🎄 adjective ultanoka★ (@Ultanoka) April 22, 2015
— 任天堂実 (@Nintendojitsu) April 23, 2015
— Uncle Silver (@SilverGreg78) April 23, 2015
And just like that, a new meme was born. Thank you, Nintendo.
Photo via Nintendo of America/Twitter