Nintendo forgets to spell-check its tweet, promotes #WiggerWednesday

Let this be a lesson, brands: proofread your tweets!


Imad Khan

Internet Culture

Published Apr 23, 2015   Updated May 29, 2021, 12:19 am CDT

Every company wants its hashtag to go viral, but sometimes this thirst for attention backfires gloriously.

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That’s exactly what happened to Nintendo when the company accidentally asked fans to tweet a flower emoji in support of #WiggerWednesday.

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Nintendo was obviously referring to the Wiggler enemy from the Super Mario games, but it missed the one letter that it absolutely couldn’t afford to miss.

For those of you unaware, according to, a wigger is “a white youth who adopts black youth culture by adopting its speech, wearing its clothes, and listening to its music.”

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Nintendo pulled the tweet and quickly apologized.

But once something lands on the internet, it’s never truly gone. Nintendo fans on Twitter are having a field day.

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And just like that, a new meme was born. Thank you, Nintendo.

Photo via Nintendo of America/Twitter

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*First Published: Apr 23, 2015, 8:02 am CDT