Tyler Blevins (Ninja) on blue background passionfruit design

wacomka/Shutterstock @ninja/Instagram (Licensed)

Ninja shares how he scaled his business and his best advice for aspiring creators

‘I’m not sure there’s a secret sauce, I can just say what’s worked for me.’


Grace Stanley

Internet Culture

Posted on Aug 2, 2022   Updated on Jul 26, 2023, 6:02 pm CDT


This story was originally published on Passionfruit.

We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.

This week, we spoke with Ninja, aka Tyler Blevins, the most followed streamer on Twitch. With over 18.3 million followers, Blevins is one of the most well known gaming creators in the biz. Fans regularly tune in to watch him play games like Fortnite, Elden Ring, and League of Legends

As previously reported by the Daily Dot, Blevins has been playing video games since he was a kid, but got his start professionally streaming while playing Halo. He then started playing other popular games, like Fortnite, attracting a streaming audience of around 100,000 viewers. 

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*First Published: Aug 2, 2022, 6:00 am CDT