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— Netflix US (@netflix) August 4, 2016
The cryptic message was instantly popular. Dozens of people speculated about what it might mean. Did the community manager have a seizure and land on the keyboard?
Is this the work of an unruly child?
Or an unruly butt?
Maybe it’s a code from Stranger Things?
Or maybe @netflix was hacked?!
Netflix came back quickly with a GIF of young Stranger Things actor Gaten Matarazzo that doesn’t explain much:
But they also didn’t delete the tweet, because everyone loves it, and, as they say in the #content mines, engagement is through the roof.
What was asdfghjkuytrewsdfghjnbdeu8765r really, though?
Probably a password. The position of the characters on the keyboard gives it away. It’s a long string that’s easy as hell to type in, but looks random at first glance. Password security level: not great.
And we’re definitely not the only ones to notice this.
So you can bet that although Netflix is playing it cool by leaving the tweet up, at least one employee was frantically changing passwords this afternoon. Asdfghjkuytrewsdfghjnbdeu8765r!
Jay Hathaway is a former senior writer who specialized in internet memes and weird online culture. He previously served as the Daily Dot’s news editor, was a staff writer at Gawker, and edited the classic websites Urlesque and Download Squad. His work has also appeared on nymag.com, suicidegirls.com, and the Morning News.