Photo via Netflix/Twitter

Netflix’s Twitter account just glitched out—and everybody loves it

What the hell does 'asdfghjkuytrewsdfghjnbdeu8765r' mean?

Feb 29, 2020, 2:31 am*

Internet Culture

Jay Hathaway 

Jay Hathaway

Netflix‘s U.S. Twitter account is supposed to be promoting the streaming service’s original TV shows—currently, the ’80s-inspired horror series Stranger Things. Instead, it had a minor freakout Thursday afternoon, tweeting “asdfghjkuytrewsdfghjnbdeu8765r.” Come again? 

The cryptic message was instantly popular. Dozens of people speculated about what it might mean. Did the community manager have a seizure and land on the keyboard? 

https://twitter.com/TNACreative/status/761290194519789568

Is this the work of an unruly child? 

Or an unruly butt? 

Maybe it’s a code from Stranger Things? 

Or maybe @netflix was hacked?! 

https://twitter.com/chadexcuse/status/761285041183920128

Netflix came back quickly with a GIF of young Stranger Things actor Gaten Matarazzo that doesn’t explain much: 

But they also didn’t delete the tweet, because everyone loves it, and, as they say in the #content mines, engagement is through the roof. 

What was asdfghjkuytrewsdfghjnbdeu8765r really, though? 

Probably a password. The position of the characters on the keyboard gives it away. It’s a long string that’s easy as hell to type in, but looks random at first glance. Password security level: not great. 

And we’re definitely not the only ones to notice this. 

So you can bet that although Netflix is playing it cool by leaving the tweet up, at least one employee was frantically changing passwords this afternoon. Asdfghjkuytrewsdfghjnbdeu8765r!

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*First Published: Aug 4, 2016, 4:29 pm