Analysis
Since Elon Musk decided he wanted to buy his way into becoming Twitter’s main character, users have been looking for an alternative. Jack Dorsey’s BlueSky is quaint but requires an invite (which I still don’t have), and Spill still has a massive waitlist to get through. So when Meta decided to stealth-drop the new Threads app on Wednesday, its take on the endless wall of doom scrollable content, many online hoped they finally had their out from the bluebird.
The vibes on the Threads app are fresh — my feed is full of people introducing themselves, not sure if they should be their Twitter or Instagram selves. I’ve already found posts sharing the secret recipe for McDonald’s Sweet and Sour Sauce, random thoughts from Shaquille O’Neal, and chicken tender stealing roommate drama.
According to Meta CEO Mark Zuckerberg, there have been 30 million sign-ups on the Threads app in just a day. It’s still in its infancy and can be expected to get better over time. But, some key features relevant to creators are not available on Threads. Here’s our breakdown of everything you need to know. …