Photo via Ross Bruniges/Flickr

Meat the Canadian company with the quirkiest product descriptions on Earth

These guys really trimmed all the fat off their product descriptions.


David Britton

Internet Culture

Published Dec 14, 2016   Updated May 25, 2021, 9:35 am CDT

Maple Leaf, Canada’s leading consumer packaged meats company, is pretty loquacious when it comes to describing themselves.

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But that enthusiasm seems to drop off pretty rapidly when it comes to describing their products, as pointed by Cabel Sasser on Twitter. 

“Classic Pepperoni Sticks are Great” is  complementary, if a bit short, and “Ready Crispy is 100% real” is at least… reassuring? But “We’ve taken the breakfast sausage” sounds like the beginning of a ransom note, while “It’s easy to top your family” is either a very weird sexual statement, or just plain mean. 

Also Sasser seems to have left out one of the most egregious examples. 

We get it, Maple Leaf. You are not to be trifled with. Sorry we said anything, sheesh.

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*First Published: Dec 14, 2016, 12:41 pm CST