Maple Leaf, Canada’s leading consumer packaged meats company, is pretty loquacious when it comes to describing themselves.
But that enthusiasm seems to drop off pretty rapidly when it comes to describing their products, as pointed by Cabel Sasser on Twitter.
Either these descriptions are being trimmed, or this is the greatest copywriter of ALL TIME pic.twitter.com/XZ26PFdPOO
— Cabel (@cabel) December 13, 2016
“Classic Pepperoni Sticks are Great” is complementary, if a bit short, and “Ready Crispy is 100% real” is at least… reassuring? But “We’ve taken the breakfast sausage” sounds like the beginning of a ransom note, while “It’s easy to top your family” is either a very weird sexual statement, or just plain mean.
Also Sasser seems to have left out one of the most egregious examples.
We get it, Maple Leaf. You are not to be trifled with. Sorry we said anything, sheesh.