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Photo via Joe Haupt/Flickr (CC-BY)
Let your loved ones know you care with the new ‘Length of Recording’ meme
The early days of a meme, like the early days of childhood are filled with wonder… and confusion. “What’s going on?” you may ask, or even, “How did I get here?”
And so it is with the Length of Recording meme that is spreading across Twitter like a virus. The basic premise of the meme indicates how much time you spend talking about something you don’t care about versus something you do care about. The tweets look like they contain clickable audio recordings, but they are actually just composed of emoji symbols and long dashes.
They often start with the phrase “me talking about myself:” and lot of them expressing how much someone loves their boyfriend/girlfriend.
me talking about myself:
▶ 🔘──────── 00:03
me talking about my boyfriend:
▶ 🔘──────── 12:09:44
— celestial child (@alchkimist) July 6, 2017
But the entire thing appears to have stemmed from another of the most popular memes on Twitter, that men are trash.
People rapidly realized how widely applicable it is both on an individual and meta level.
A lot of people seem to be using it to talk about their personality quirks.
How long the joke was:
▶ 🔘──────── 00:10
How long I laugh even after everyone else has stopped & the joke is dead:
▶ 🔘──────── 09:12:43
— sukhi (@mairanotmaria2) July 6, 2017
Or how much they enjoy some bit of pop culture.
The meme also has tremendous legs surrounding the drama of various K-Pop bands, specifically Day6 and EXO.
EXO talking about their awards and achievements
▶ 🔘──────── 00:00:01
EXO talking about how much they love exo-ls
▶ 🔘──────── 23:59:00
— baekhyun's solo culture (@hipsbyun) July 4, 2017
There seem to be countless variations going on and, obviously, people have already started to hate/mock it.
me telling my girl how much i appreciate her
▶ 🔘──────── 00:02
Despicable Me 3 (in Theaters & IMAX now)
▶ 🔘──────── 1:36:12
— alex (@mineifiwildout) July 6, 2017
The original ones seem to have grown out of an older meme that consisted of people posting the fake audio recording as a prank. The idea being that people would click on it repeatedly trying to get it to play, and become increasingly frustrated.
I keep clicking but nothing's happening.
— The Truth Sheet (@The_Truth_Sheet) September 14, 2016
You're an asshole I tried to play this
— fuckboy (@ShanMacleod13) June 26, 2017
But once enough people were in on the gag, some of them started using it with the assumption that people would know there was, in fact, no audio to play.
Friend: What do you love about Eunseo?
▶ 🔘──────── 9:58:14
— a Nicole stan 🏐 (@eunseotrash) June 21, 2017
Where the idea goes from here is anyone’s guess, but if it follows the normal course of memes, it’s a safe bet that things are only going to get weirder.
David Britton is a writer and comedian based in Rhinebeck, New York who focuses on internet culture, memes, and viral news stories. He also writes for the Hard Times and is the creator of StoriesAboutWizards.com.