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What you see is not always what you get, and if you judge someone by appearances … well, karma is a bitch. That’s the theme of a wildly popular new Chinese meme, where people instantly transform from plain and nondescript internet posters to jaw-dropping hotties.
Every video starts with Veronica from the gritty Archie reboot Riverdale declaring that “karma’s a bitch.” Then a couple of bars from Kreayshawn’s “Gucci Gucci” play as the person pulls up a blanket, revealing their transformation into a perfectly coiffed, perfectly made-up model. It’s basically magic.
There’s a lot to love here. This is an elaborate, high-effort meme that compresses the best things about YouTube makeup videos into a Vine-length package. It’s got comedy, it’s got visual appeal, and it doesn’t gender-discriminate. Men know karma’s a bitch, too. Plus, it brings back that Kreayshawn track, which everyone acknowledges was really good—we just needed a nice, long break from it.
The meme made its way to the U.S. through Reddit Thursday. The compilation video above quickly rose through the r/videos subreddit, and it’s now been viewed well over a million times. On Friday, BuzzFeed News reporter Kassy Cho started a popular Twitter thread pointing out her favorite examples of the meme:
Hello it is Friday and I am here with the latest Chinese meme: “karma’s a bitch”— Kassy Cho (@kassyapple) January 26, 2018
Here are some of the best ones: pic.twitter.com/tdjItEkzvL
If we’re going to do a YouTube challenge meme in January, let’s make it the Karma is a Bitch Challenge and not eating Tide Pods.
Jay Hathaway is a former senior writer who specialized in internet memes and weird online culture. He previously served as the Daily Dot’s news editor, was a staff writer at Gawker, and edited the classic websites Urlesque and Download Squad. His work has also appeared on nymag.com, suicidegirls.com, and the Morning News.