Screengrab via @BraddJaffy/Twitter

We must make Joe Biden the spokesman for Ray-Ban sunglasses

You have to admit, this would be a great look.

Jan 27, 2021, 2:38 am*

Internet Culture


Miles Klee

Vice President Joe Biden, fresh off an allusion to taking Donald Trump “behind the gym” and beating him up teenager-style, is speaking on behalf of Hillary Clinton in Florida this week, looking to shore up the Democrats’ early voting efforts. But he also took a moment to contemplate his own future.

While addressing a crowd in Tampa, Biden casually slipped on his trademark Ray-Ban aviator shades, drawing cheers. Gesturing helplessly to the bright sun, he went on to say, “I’m doing this because maybe when I need a job, Ray-Ban may have me as a sponsor. I’ve been wearing these since I’ve been 15 years old.” His audience, naturally, ate it all up.

Biden’s love affair with his sunglasses is no secret, and so it’s come to seem a question of when, rather than if, Ray-Ban will one day cast him as their pitchman. I mean, seriously, does advertising get any better than this?


Look, I get that Biden was just cracking a joke—as he often does. But the man’s lifetime of service to our nation makes him more than deserving of a little ad money from the Ray-Ban brand. In fact, making him the new spokesman isn’t nearly good enough. I’m calling on Ray-Ban to design an entirely new kind of aviator sunglasses just for Biden. Also, name it after him. And put his signature on the lens. This is non-negotiable. Chop chop.

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*First Published: Nov 2, 2016, 3:51 pm