People are not on board with IHOP’s transition to IHOb

This is what the 'b' stands for?!?

Jun 11, 2018, 2:50 pm*

Internet Culture

David Britton 

David Britton

IHOP logo changes to IHOB

Mike Mozart/Flickr (CC-BY) Remix by Jason Reed

Today IHOP, which has been the International House of Pancakes for 60 years, has officially become IHOb, which stands for the International House of Burgers. You know, because everyone goes there for the burgers?

It’s a change the restaurant chain has been teasing for a bit. On June 4, it announced they were flipping to “p” to a “b,” but not what the “b” was going to stand for.

Today, it finally announced that the “b” is for “burgers,” an option that apparently no one anticipated.

In fact, most people felt like the “b” was probably going to stand for “breakfast,” which would have made a lot of sense.

https://twitter.com/blake_buell/status/1004736588776071168

Some people felt that maybe it’d try and get fancy and go with “brunch,” which also makes sense. People are drunk there a lot anyway, so why not just lean into it and start serving mimosas?

Of course, it didn’t help that the chain failed to include “burgers” as an option on its Twitter poll.

“Everyone knows that IHOP makes world-famous pancakes so we felt like the best way to convince them that we are as serious about our new line of Ultimate Steakburgers as we are about our pancakes, was to change our name to IHOb,” said Brad Haley, chief marketing officer for IHOb restaurants. “We’ve pancaked pancakes for 60 years now so it’s the perfect time to start burgerin’ burgers, and we’re kicking it off by flipping the ‘p’ in IHOP to a ‘b’ for burgers. And, when you try them, I think you’ll agree with me that IHOb’s new line of Ultimate Steakburgers are so good that I’d put them up against anyone’s … just like our pancakes.”

Steak n’ Shake has yet to respond to what is clearly a gauntlet being thrown down, but Twitter was only too happy to let IHOp, sorry I mean IHOb, know how they felt about the switch.

No word on what that last person’s “talent” is. Maybe it’s eating pancakes? It’s a pretty safe bet those will still be available. In fact, if IHOb isn’t putting a burger between two fluffy buttermilk pancakes, it’s missing out on a golden marketing opportunity.

According to the company’s official statement, the name change is “for the time being,” meaning the “b” will be filled back to a “p” at some point, unless it changes it to a “d” and starts frying up donuts.

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*First Published: Jun 11, 2018, 12:54 pm