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A reflection on creator transformation: Once the king of edgy YouTube, iDubbbz apologizes for his past behavior

32-year-old Ian ‘iDubbbz’ Jomha was known for defending slurs and coming for other creators, but he wants to change.

 

Steven Asarch

Internet Culture

Posted on May 23, 2023   Updated on Jul 26, 2023, 5:31 pm CDT

Passionfruit

On Friday, YouTuber Ian Jomha sent shockwaves throughout social media after he uploaded a video on iDubbbzTV, his 7.5 million subscriber channel, apologizing for a lot of his older content.

In recent years, the 32-year-old transitioned into being a wholesome squirrel enthusiast and putting on the widely beloved Creator Clash boxing event. But from 2015 to 2018, he was the undisputed king of “edgy,” shocking YouTube videos. He would ruthlessly roast bad crowd-funding programs with a series named “Kickstarter Crap,” and open up weird packages from fans (that ranged from containing glitter to feces) in a series named “Bad Unboxing.”

But the crowning jewel of his notorious crown was “Content Cop,” a series where he insulted and berated controversial YouTubers of the era like RiceGum, Keemstar, and LeafyisHere. All of these videos would do exceedingly well, pulling in tens of millions of views and causing their targets to become the takedown of the day. …


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*First Published: May 23, 2023, 3:23 pm CDT