Howard Schultz Majority of Americans Are Americans Facebook ad

Gage Skidmore/Flickr (CC-BY-SA)

Howard Schultz mocked for ‘majority of Americans are Americans’ ad

The ad was mocked, because its premise is painfully obvious.


Andrew Wyrich

Internet Culture

Published Apr 22, 2019   Updated May 20, 2021, 2:17 pm CDT

Howard Schultz, the former Starbucks CEO and potential “centrist independent” 2020 hopeful, caught the attention of people online over the weekend when a Facebook ad of his claimed a “majority of Americans are Americans.”

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The ad, which began running last week, according to Facebook’s political ad tool, shows a woman with one side of her face colored blue and the other red, clearly representing Democrats and Republicans.

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Underneath the woman, the text reads: “the majority of Americans aren’t Democrats or Republicans, the majority of Americans are Americans.”

The ad was flagged by NBC News over the weekend.

Schultz also ran a version of the ad with a man, his face similarly split by colors.

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It appears that it is trying to hammer home Schultz’s centrist theme of his campaign, which has been widely mocked since its inception.

However, it also points out an obvious fact: all Americans are Americans, not just a “majority” of them.

That caught the attention of people.

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At least the “majority of Americans are Americans” ad wasn’t a post on Twitter, where Schultz can’t seem to escape being ratioed.


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*First Published: Apr 22, 2019, 8:35 am CDT