This story was originally published on Passionfruit.
Ask any content creator their opinion on Instagram hashtags, and you’ll get mixed responses. Some will tell you that they roll their eyes at the thought of using hashtags on Instagram. They think hashtags make their post look like spam. Others will tell you learning how to use hashtags on Instagram helped them grow their audience and engagement.
According to Instagram, using hashtags helps your post be visible when people on the platform search for the keywords that you used in the hashtag.
But creators who praise Instagram hashtags use them strategically. Here are the top tips for effectively using hashtags on Instagram.
What’s the best hashtag strategy for Instagram?
Content creators who use Instagram can find themselves needing help with how often the platform changes its best practices. When figuring out an Instagram hashtag strategy, it’s crucial to stay up-to-date. Keep your eyes on the current suggestions of the platform and algorithm.
Megan Pontius, a marketing manager, said you should consider a few things if you’re creating a 2023 Instagram hashtag strategy.
For a while, creators debated whether hashtags should go in a post’s caption or comment section. Pontius says Instagram hashtags should be naturally incorporated into a post’s caption. Not only does that make the post look less like spam. It also encourages you to use only relevant hashtags.