This story was originally published on Passionfruit.
Creator Estefania “Tefi” Pessoa (@hellotefi) has been busy this past year. She was widely celebrated as the TikTok host for InStyle, which recently received a Webby nomination for its 2022 social media presence. She was recognized by Variety as a top Miami-based entertainment star, and by People as a Latinx social media game changer. She wrapped up her run as host of MTV’s YouTube fashion show “Merch Masters,” and she’s been busy inking deals with brands like Milk Makeup, YSL Beauty, Sephora, Netflix, and Hulu. She attended events like the Oscars, the Golden Globes, the AMAs, and New York Fashion Week.
On top of it all, the 32-year-old Miami-native creator has been grinding to develop a book of personal essays delving into topics like body image and social media.
Since first joining TikTok in 2020, Tefi’s audience has grown to over 1.6 million followers. She’s become a staple for any pop culture lover, gaining viral traction for her celebrity breakdowns—think a 16-part series on Fleetwood Mac or an anthology on the drama surrounding the Don’t Worry Darling movie.
