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This 18-karat hashtag ring from Bloomingdale’s costs $825

If you like it, then you should have put a #ring on it.


Eric Geller

Internet Culture

Posted on Nov 18, 2014   Updated on May 30, 2021, 4:40 am CDT

You know what they say: If you like it, then you should have put a #ring on it.

Bloomingdale’s apparently fancies itself a teen-friendly jewelry destination. In a bid to outdo the hordes of viral jewelry on Etsy, the retailer is currently offering an 18-karat “Khai Khai Diamond Hashtag Ring” for $825. Fittingly enough, this Internet-savvy bauble is itself going viral.

Photo via Bloomingdale’s

What is Khai Khai? Is $825 a fair price for 18 karats? Will this ring fit your spouse’s finger? Is jewelry nothing more than the triumph of materialism over philosophical richness—a reflection of capitalism finally vanquishing the “good life” of which Aristotle spoke? None of that matters. This is a gold ring with a diamond shaped like a hashtag.

There’s never been a better way to ask someone, “Will you be meme?”

Photo via Bloomingdale’s

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*First Published: Nov 18, 2014, 1:26 pm CST