Internet Culture

Ford tries to reach a new audience with a ‘Dragon Ball Z’ ad

Ford has created an ad that uses footage from Dragon Ball Z to sell the new Ford Focus.

Photo of Imad Khan

Imad Khan

Article Lead Image

Here’s two thing you don’t see combined everyday: the Ford Motor Company and Dragon Ball Z.

Featured Video

Yes, the same American company that makes cars, trucks, and even supercars has partnered with Akira Toriyama and FUNimation to create a bizarre cross-promotional ad.

A Ford spokesperson confirmed to us that, yes, the ad is most definitely real. It was produced by Ford’s ad agency, Team Detroit, to reach a different type of consumer through “more humorous means.”

Advertisement

By “a different type of consumer,” we assume Ford means millennials. Considering that many of them grew up watching Dragon Ball Z after school, this seems like a smart play.

The five-day-old video had nearly 600,000 views at press time, so the strategy seems to be working. If this pays off, maybe we’ll get more anime-inspired ads from Ford.

H/T Polygon | Screengrab via Ford Today/YouTube

 
The Daily Dot