A protester that crashed the Louis Vuitton fashion show in Paris has become a big topic online.


‘She strutted that runway momma’: Climate activist who protested Louis Vuitton becomes internet icon

'It's peaceful and impactful.'


Tricia Crimmins

Internet Culture

Posted on Oct 6, 2021   Updated on Oct 13, 2021, 11:44 am CDT

During the Louis Vuitton Paris Fashion Week show at the Louvre, a protester from France’s division of Extinction Rebellion walked the runway with a sign that read “OVERCONSUMPTION = EXTINCTION.” She was able to take only a handful of steps before security guards grabbed her and carried her off the runway.

Extinction Rebellion is an international, non-violent group pushing for urgent government action addressing climate change.

The protester quickly became fodder for memes, reaction videos, and endless tweets.


They protested at the Louis Vuitton fashion show

♬ original sound – Bryanboy

Fashion blogger and former America’s Next Top Model judge Bryanboy posted footage of the protester’s appearance at the show on TikTok.


What happened at Louis Vuitton fashion show

♬ original sound – Bryanboy

“Y’all don’t wanna hear it but she is 100% right,” commented @daendao on Bryanboy’s video of the protestor walking the runway.

“This literally the time and the place for this protest,” wrote @ellsc2323. “It’s peaceful and impactful. She strutted that runway momma.”

In a tweet about the protest, Extinction Rebellion France that LVMH (also known as Moët Hennessy Louis Vuitton, Louis Vuitton’s parent company) and Paris Fashion Week are symbols of French fashion, making both good venues to “recall the impact of [the fashion] industry.”

Commenters on Bryanboy’s video of the protestor being tackled agreed with the group’s timing.

“You need to check your priorities if you think that a model having to step around someone for a second is more important than environmentalism,” wrote @mildsalsaa.

“This is literally the only place,” @astrasfall commented in response to commenters saying that the protest was at the wrong time in the wrong place.

And in addition to applauding the movement, many on Twitter gave the protester credit for her runway walk.

“She walks better than Gigi and Kendall,” tweeted @charmbracelxt.

“She had a good walk as well,” @maidenamiano tweeted. “I thought she was part of the show.”

“Walk walk fashion baby work it move that bitch crazy,” tweeted @_itskiabitch, quoting Lady Gaga’s “Bad Romance.”

Though most were just confused as to how she got in to the fashion show in the first place.

“What Gossip Girl episode is this,” tweeted @inatessie.

Bryanboy, Extinction Rebellion France, and LVMH did not immediately respond to the Daily Dot’s request for comment via email.

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*First Published: Oct 6, 2021, 12:59 pm CDT