At a press event on Tuesday, Ford Motor Company revealed its latest high-tech vehicle upgrade, a project it has kept a tight lid on for more than two years of development.
“We are thrilled to unveil a piece of proprietary technology we’re extremely proud of,” said Ford’s consumer relations head Malcolm Cherrywood on stage at the event. “The Kitten Dash System will change the way you drive.”
Cherrywood pulled a tarp off of the prototype and cued up a presentation on the screen above him. “How many times have you been cruising along, thinking to yourself, ‘I wish there was a kitten giving me directions up here’?” Cherrywood posed to the crowd. “Well Ford has heard your cries. The Kitten Dash System is an all-in-one GPS, AM/FM radio, Bluetooth enabled, touch-fur package that will get you where you need to go, or just provide some much-needed cuddles when you’re stuck in traffic.”
Cherrywood said the System will be available in all premium Ford vehicles by the fall of 2014.