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Zo Asmail

Content creators raise $165K for suicide prevention among LGBTQ+ youth via online event

Organizer Zo Asmail gives his advice to creators looking to raise money for their favorite causes.


Grace Stanley

Internet Culture

Posted on Nov 11, 2021   Updated on Jul 26, 2023, 6:13 pm CDT


This story was originally published on Passionfruit.

In June, eight content creators on TikTok participated in an online event that raised $165,000 for The Trevor Project, the world’s largest nonprofit organization focused on suicide prevention for LGBTQ+ youth. During the live event, called “The Tokeler,” creators competed in challenges and the “Tokelors,” a lesbian couple and lifestyle content creators Hailee and Kendra, eliminated them one-by-one until a winner was selected. Throughout the one-hour, Bachelor-style event, viewers were encouraged to follow a link to donate to The Trevor Project. 

The creators who participated—infamous blogger Perez Hilton, musician eyeamki, Hailee and Kendra, comedian Scott Frenzel, family and makeup vlogger Tori Phantom, advocate and “country” vlogger Tate Hoskins, makeup artist and educator Kyra, and lifestyle creator Sam Dezz—have audiences ranging from 500,000 to 7.5 million. 

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*First Published: Nov 11, 2021, 6:00 am CST