The Diet Coke and Mentos meme has been going for literally a decade, which is why we’re always impressed by anyone who thinks of a new twist on the genre. Add Nutella to the mix? Make yourself a suit covered in Mentos? You have our grudging respect.
The latest Coke/Mentos video is a doozy, showing a young Japanese man taping Mentos all over his mostly-naked body. The next step, of course, is jumping into a 50 gallon bathtub full of Coke Zero, with predictable results.
Imagine for a moment that this is the first cultural artifact viewed by aliens visiting planet Earth. More than a million people have watched this video, and almost all of them knew beforehand what they were going to see. Meme culture is a strange, strange thing.
Screengrab via News of the World/YouTube