- ‘Weathering With You’ blends fantasy and realism in a magical love story Saturday 6:18 PM
- Kidnapped teen used Snapchat to get rescued Saturday 4:35 PM
- What fans do and don’t want to see in future ‘Far Cry’ installments Saturday 4:26 PM
- Aaron Carter accused of stealing lion art for merch Saturday 3:10 PM
- Instagram’s hidden like counts were inspired by a ‘Black Mirror’ episode Saturday 2:06 PM
- Student says they were expelled for tricking teacher into making inappropriate TikTok Saturday 12:26 PM
- Space Force uniforms relentlessly mocked, memed Saturday 10:52 AM
- Man flamed after admitting he called police on Target employee over a toothbrush Saturday 9:10 AM
- Netflix’s ‘Vivir Dos Veces’ searches for a last chance at first love Saturday 8:00 AM
- Camila Cabello must do more about her racist history Saturday 6:00 AM
- Instagram and Facebook are reportedly blocking queer ads Friday 8:58 PM
- Review: Tyler Perry’s ‘A Fall From Grace’ is both nonsensical and utterly predictable Friday 6:48 PM
- Is Hulu censoring the Iran episode of Anthony Bourdain’s ‘Parts Unknown’? Friday 6:05 PM
- Trump admin celebrates Michelle Obama’s birthday by proposing rollback of her signature initiative Friday 4:01 PM
- TSA apologizes after agent grabs indigenous woman’s braids, says ‘giddyup’ Friday 3:28 PM
2018 was a big year for astrology memes. Whether or not you believe in astrology, it’s hard to dislike the online accounts that create hilarious memes for each sign of the zodiac. Astrology memes have fueled a renewed interest in astrology and daily horoscopes, leading to apps like Co-Star. If you’re not already familiar with the astrology app, Co-Star allows you to compare your entire chart with your friends and assess compatibility between two people. The app also gives you a daily outlook and sends push notifications, if you choose to opt in.
These push notifications aren’t in line with usual daily horoscopes—which offer vague and positive advice. Instead, Co-Star’s ‘your day at a glance’ alerts are completely random, and sometimes even slightly offensive. People have begun screengrabbing their notifications and sharing them on Twitter.
wtf costar pic.twitter.com/KaI3tKtn7O— ☾arol (@natchalatte) March 17, 2019
literally no one:— imu shinobu (@scxttlangs) March 5, 2019
co-star : pic.twitter.com/fmBJ2PlAax
Everyday CO-STAR attacks me pic.twitter.com/xxJhP4Dq86— ashleyy (@ashhband) March 4, 2019
co-star..... are you okay pic.twitter.com/4rujYZTxeN— k (🍸) (@vodkastrology) March 16, 2019
i literally got one that said nothing but “drink water” and then TODAY’S is dragging me for not taking care of myself pic.twitter.com/VW8Xe7wKRo— i’m hispeace!!! (@ffd9b3) March 16, 2019
nobody:— talpal (@talalaaaaaa) March 6, 2019
co star coming for necks pic.twitter.com/dh0KseAj72— witchy librarian (@TateTodea) March 17, 2019
View this post on Instagram
A post shared by Dana Abel (@danabethmarie) on
All these sassy messages have led to what amounts to free advertising for Co-Star. Now things have reached a whole new level as the strange push notifications have become a meme. People are making fake Co-Star notifications that are only slightly exaggerated versions of the real thing.
╭━━━━━━━━━━━━╮— Lover S. Spitt (@clinicallychill) March 16, 2019
┃🌔ＣＯ － ＳＴＡＲ ┃
┃𝗬𝗼𝘂𝗿 𝗱𝗮𝘆 𝗮𝘁 𝗮 𝗴𝗹𝗮𝗻𝗰𝗲 ┃
┃resisting your desires only ┃
┃keeps you stagnant. The ┃
┃stars say be horny today. ┃
╭━━━━━━━━━━━━━ ╮— alice ☾ (@mxnstrxlogy) March 16, 2019
┃🌔ＣＯ － ＳＴＡＲ
┃𝗬𝗼𝘂𝗿 𝗱𝗮𝘆 𝗮𝘁 𝗮 𝗴𝗹𝗮𝗻𝗰𝗲 pic.twitter.com/8DQMedeJxR
Co-Star has even gotten in on the fun. They might be promoting pseudo-science, but never let it be said the creators don’t have a sense of humor.
╭━━━━━━━━━━━━╮— Co – Star (@costarastrology) March 17, 2019
┃🌔ＣＯ － ＳＴＡＲ ┃
┃𝗬𝗼𝘂𝗿 𝗱𝗮𝘆 𝗮𝘁 𝗮 𝗴𝗹𝗮𝗻𝗰𝗲 ┃
┃what do you think about |
| human sacrifice? ┃
All of which leads to a very good question: Who’s writing this stuff?
As it turns out, humans may not be doing any of the writing at all.
Earlier this month, Co-Star cofounder Banu Guler told Mashable that the app uses AI technology to generate its astrological predictions.
“Every angle has an astrological meaning. Every single planet has an astrological meaning. Every sign and every house has an astrological meaning,” Guler told the publication. “What we do is take all of that data and cluster it to try to make sense of it, because if we just handed you all the transits, it’s just way too much information to scroll through.”
According to Co-Star’s official website, “Our powerful natural-language engine uses NASA data, coupled with the methods of professional astrologers, to algorithmically generate insights about your personality and your future.”
If Co-Star’s predictions and advice do seem a little on-the-nose for you, you might be worried there is a more scientific reason why. Certainly, if the app was mining your data and browser history it could become incredibly accurate. If Co-Star starts telling you that you’re having lunch with your sister at 12:30 at IHOP it might be time to delete the app.
At the very least, Co-Star has gotten everyone’s attention. What happens next depends entirely on whether Saturn is in retrograde during the next new moon.
David Britton is a writer and comedian based in Rhinebeck, New York who focuses on internet culture, memes, and viral news stories. He also writes for the Hard Times and is the creator of StoriesAboutWizards.com.