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The depressing feud between ‘bare minimum’ and ‘chapstick and mascara’ Twitter
The terms mock women for having depressingly low standards.
There are a couple of new terms circulating on Twitter dot com that you may have noticed: “bare minimum Twitter ” and “chapstick and mascara Twitter.” What do these mean? Are they basically the same thing? Is one related to the other? We looked into the terms, and it’s all terrible. Really, just leave now. You don’t want to know about Twitter feuds that critique women with depressingly low standards for their partners. Oh, wait, you do? OK, fine. Here’s what it’s all about.
Bare minimum Twitter
“Bare minimum Twitter” is people who congratulate men for doing the bare minimum as a decent human being/partner. An easy example of this is the people who praised the man who talked about loving his curvy wife on Instagram. The critics of “bare minimum Twitter” think that men should not receive accolades for simply existing. We should (rightly) have higher standards, they say.
Here are some other good explanations of the term,:
“My boyfriend breathes and HONESTLY I don’t know what is wrong with this GENERATION but THIS is the type of person I want MY MAN to be“
— Abdalaziz Bin Avil (@Abdalazizawill) November 28, 2017
*Video of a Cis Het Man EXISTING in the same room as a masc queer man without trying to harm him*
Bare Minimum Twitter: pic.twitter.com/j5EPVXSWwd
— Tora Shae Today (@BlackMajiik) November 21, 2017
Bare minimum twitter at it again.. bbygirl, stop accepting the least from a man and instead, get BOTH. https://t.co/kjH0icPORV
— queen (@TheQueenBLife) November 25, 2017
Babe you want a bag of chips and a soda from the corner store?
Bare minimum twitter: omg nooo pls don’t I’d feel so bad it’s too much to spend on me pic.twitter.com/HVRd2vqfD5
— Cappadonna. (@mariethesavage) November 21, 2017
Chapstick and mascara Twitter
In the last week, a couple of viral tweets used the term “chapstick and mascara Twitter.”
A man: *treats women like human beings*
Chapstick and mascara twitter: https://t.co/QwBd38uQf6
— snackria (@cakefacedcutie) November 26, 2017
Here’s the problem with chapstick and mascara twitter.
Y’all are constantly putting the responsibility on WOMEN for the things MEN do wrong.
Stop waiting on us. Leave us out of it. Become good men on your own before you waste our time with your little boy behavior. https://t.co/89nOcu4VtW
— Kelly (@kellyblaus) November 27, 2017
Chapstick and mascara Twitter is very similar to bare minimum Twitter. The term is referring to those women who claim to not need to wear makeup and just walk out of the house with some chapstick and a little mascara—and these women also bash on those who love to wear makeup. The term chapstick and mascara Twitter is pointing a finger at these women and telling them to stop judging women who choose to wear makeup.
listen mascara and chapstick twitter just post ur pic and go instead of invalidating girls who wear more makeup
— ⚜️Lil Esha⚜️ (@ESHAXQ) March 22, 2017
Chapstick & mascara twitter: "that's too much…"
— Natasha (@tashawashaaa) February 24, 2017
People have been using the term chapstick and mascara Twitter since last year, but it didn’t really take off on a wide scale until this past week, when people used it to call out women who excuse bad behavior from men. And the reactions to the term have been great.
Chapstick and mascara twitter pic.twitter.com/Tw78T7AHZZ
— PRISMA☆NISHYA (@_nishya) November 28, 2017
Lmao "chapstick and mascara twitter" took me ouuuttttttttt
— Sondrea (@ThatsSondrea) November 28, 2017
I can't breathe @ "chapstick and mascara twitter" https://t.co/TWIOhB4uGn
— sabrina majeed (@sabrina) November 27, 2017
But "chapstick and mascara Twitter" is my FAVORITE term bc it's SO REAL.
— david logan (@davcha8) November 27, 2017
Some people are now using the term interchangeably with bare minimum to identify people who praise men for treating women with an ounce of respect.
I honestly feel bad for chapstick and mascara twitter at this point https://t.co/uY0jg5X7B5
— GET ON TOP OF THE FRIDGE (@Tete_CuI) November 28, 2017
Mascara and chapstick Twitter cracks me up https://t.co/n2EC6D9wP6
— Cassandra (@C4554NDRA) November 27, 2017
The term is also another way of calling a woman basic.
if i see one more tweet from chapstick and mascara twitter talking about hot chocolate and christmas movies imma swing
— lauren (@loalexandriaaaa) November 27, 2017
What’s the difference?
There is a lot of confusion, though, about the terms. Can you be a part of both bare minimum and chapstick and mascara Twitter? It seems like you can, although it’s probably not a good thing if you identify strongly with these groups.
aren’t “bare minimum” Twitter and “chapstick and mascara” Twitter the same thing? or don’t they at least overlap 99% of the time?
— – (@hciwtfel) November 28, 2017
Do you ever have an identity crisis where you aren’t sure if you’re bare minimum chapstick and mascara twitter or not? Bc same tbh
— autumn (@aut_umnso) November 28, 2017
Yes, you can be a person who uses minimal makeup AND has high standards for the men in your life. You can also be a person who loves makeup and has low standards for men. But these terms are referring to a small subset of women who are fine with minimal everything, from makeup to positive treatment from men.
Tiffany Kelly is the Unclick editor at Daily Dot. Previously, she worked at Ars Technica and Wired. Her writing has appeared in several other print and online publications, including the Los Angeles Times, Popular Mechanics, and GQ.