This story was originally published on Passionfruit.
We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.
This week, we spoke with Vy Qwaint and Chad Wild Clay, a YouTube duo and married couple who have been making content together since 2010. Clay and Qwaint have a combined YouTube following of over 26 million subscribers.
Qwaint got her start on YouTube as a beauty and lifestyle vlogger, and Clay got his start with comedy videos. Both have evolved their style over the years, venturing into musical parodies, roasts, pranks, challenges, and dramatized videos.
In 2018, Qwaint and Clay co-founded Spyninjas, a fictional YouTube series following a group of martial arts “experts” who fight a “hacker” organization called “Project Zorgo.” Qwaint and Clay told Passionfruit they hired creators Regina Ginera, Daniel Gizmo, and Melvin “PZ9” to assist with the project and act as on-screen talent. The Spyninjas fanbase is largely made up of kids, demonstrated by its drops of spy and ninja-themed toys. The team also launched a Spyninjas gaming mobile app and a merch line.
