- Fans call out Madonna for edited Eurovision video Tuesday 9:36 PM
- Partnered Twitch streamer temporarily banned for airing troll’s racist message Tuesday 8:45 PM
- Reddit theory says fans are wrong about who won ‘Game of Thrones’ Tuesday 6:52 PM
- Elon Musk hires ‘absolute unit’ sheep meme creator to be Tesla’s social media manager Tuesday 6:12 PM
- Jason Momoa stands by his Khaleesi after the ‘Game of Thrones’ finale Tuesday 4:05 PM
- Airbnb, 23andMe partner for creepy heritage travel recommendations Tuesday 3:26 PM
- Rep. Katie Porter goes viral again for trouncing Ben Carson (updated) Tuesday 3:26 PM
- This deepfake takes Bill Hader’s Schwarzenegger impression to the next level Tuesday 2:58 PM
- Wanda Sykes rails against Trump and offers much-needed perspective in ‘Not Normal’ Tuesday 2:41 PM
- Man arrested after allegedly threatening to shoot YouTube employees Tuesday 2:13 PM
- Some House Dems are backing away from the Save the Internet Act Tuesday 1:40 PM
- Thousands sign petition calling for Danny DeVito to play Wolverine Tuesday 1:02 PM
- Jason Mitchell fired from ‘Desperados’ and ‘The Chi’ after misconduct allegations Tuesday 12:36 PM
- Police raid Black woman’s house after white neighbor complains about loud Malcolm X speeches Tuesday 12:20 PM
- ‘Transfixed’ says it’s a ‘breakthrough’ series, but it still fetishizes trans bodies Tuesday 11:04 AM
The purrfect excuse to procrastinate!
Hold on to your tablets, fans of Lil Bub and Grumpy Cat: Some very good news is coming your way. An Indiana University study released on Tuesday included survey responses from some 7,000 people and found that viewing cat videos online lead to increased energy and improved moods.
Jessica Gall Myrick, who conducted the study, is aware that some may dismiss the topic of cat videos as too silly for academic scrutiny, but she insists that the research is relevant to the way we use the Internet today.
Myrick told the IUB Newsroom, “the fact is that it’s one of the most popular uses of the Internet today. If we want to better understand the effects the Internet may have on us as individuals and on society, then researchers can’t ignore Internet cats anymore.”
“We all have watched a cat video online, but there is really little empirical work done on why so many of us do this, or what effects it might have on us,” added Myrick. “As a media researcher and online cat video viewer, I felt compelled to gather some data about this pop culture phenomenon.”
According to Myrick, the results of her study suggest that watching cat videos online could be used as a form of low-cost pet therapy. Participants reported reduced negative feelings and an overall boost in mood. Myrick believes that even if cat video viewers appear to be avoiding work or study while viewing the videos, the high emotional payoff they experience may ultimately aid them in completing those same tasks.
So why not conduct a bit of your own research and indulge in some classic cat video therapy? We recommend Lil Bub taking a bath. Or, for you purists, the original Grumpy Cat.
Image via Adam Rifkin/Flickr
Nayomi Reghay is a frequent contributor to the Daily Dot, covering body positivity, feminism, sex, relationships, and gender. She is also the author of the advice column “Swipe This!” A former New York Teaching Fellow, her writing has been featured in Reductress, Rolling Stone, Mic, Someecards, and more.