Cards Against Humanity’s seventh gift of its “Eight Sensible Gifts for Hanukkah” promotion is not at all sensible.
The company known for its viral stunts is giving 150,000 people who signed up to receive eight gifts during the month of December the power to decide whether Picasso’s Tête de Faune should be donated to the Art Institute of Chicago or cut up into 150,000 tiny pieces and distributed to those gift recipients.
Cards Against Humanity is relying on fans across the Internet to make the decision—give the painting to a museum so all of humanity can enjoy it, or chop it up into tiny 1.5mm pieces and send them to individuals participating in the promotion.
Voting opens December 26 on the company’s website, but only those 150,000 people participating in “Eight Sensible Gifts for Hanukkah” can give their opinion on the fate of the Picasso.
The societal test that questions whether humans put cultural value over personal gain contrasts with previous gifts the company provided over the course of the month.
Cards Against Humanity donated subscribers’ money to NPR’s Chicago affiliate WBEZ, and gave NPR memberships to all participants as “One tiny step toward keeping Americans from getting even dumber in a time when public funding for education, arts, and culture is at a historic low.” Additionally, they gave a week of paid vacation to workers at its Chinese printer.
Voting closes on December 31, so participants have a few days to decide which button to click.
H/T Gizmodo | Photo via Cards Against Humanity