- Who is Corn Pop? Here are all the theories about the gang leader from Joe Biden’s past Sunday 4:37 PM
- Fresh sexual misconduct allegations against Kavanaugh spur calls for impeachment Sunday 3:28 PM
- Mike Pence says a triple crown winning racehorse bit him Sunday 12:51 PM
- Disney CEO Bob Iger leaves Apple board amid streaming wars Sunday 12:01 PM
- Influencer Destiny Marquez faces backlash for berating Forever 21 employee Sunday 10:32 AM
- Chelsea Handler tackles system racism in ‘Hello Privilege. It’s Me, Chelsea’ Sunday 9:18 AM
- Gun control proposal: Trump, lawmakers considering background check-conducting app Sunday 9:05 AM
- How to stream Browns vs. Jets on Monday Night Football Sunday 7:00 AM
- What are anons? Sunday 6:30 AM
- How to stream Eagles vs. Falcons on Sunday Night Football Sunday 6:00 AM
- How to stream ‘Power’ season 6, episode 4 Sunday 5:00 AM
- How to stream WWE’s Clash of Champions 2019 Saturday 8:00 PM
- How ‘F*ck off Scotland’ became a Scottish rallying cry amid Brexit madness Saturday 6:28 PM
- A Missouri officer resigned after his Islamophobic Facebook posts surfaced Saturday 5:08 PM
- Adding ‘Triggered’ to stock photos of white men creates Netflix comedy special thumbnails Saturday 3:10 PM
British TV stars tricked into promoting totally fake products on Twitter
Coronation Street stars were caught endorsing a fake brand that translates to “corporate whore” in Italian.
A number of stars from ITV soap opera Coronation Street, one of the biggest shows in Britain, have been caught promoting fake goods on Twitter.
The sting was part of an investigation into advertising practices carried out by Dispatches, a current affairs series on rival network Channel 4, the Irish Independent reported.
Over the last couple of years, the Advertising Standards Authority has clamped down on stars promoting goods on Twitter. The body demands celebrities make it clear they’ve received payment or freebies in exchange for their tweets.
Dispatches targeted a number of younger Coronation Street stars and cajoled them into promoting a fake skincare brand and bracelet, which they received at a “gifting event” in Manchester, England.
Actresses including Georgia May Foote, Shobna Gulati, and Catherine Tyldlesey were gifted with bottles of “toner” (actually just tap water) they were told contained vitamins and minerals. The name of the fake skincare company was Puttana Aziendale. That’s Italian for “Corporate Whore.”
The Corrie stars were also tricked into tweeting about a “positive energy” bracelet that was actually just cheap costume jewellery.
Dispatches carried out the investigation back in February. A Twitter account set up to somewhat legitimize the toner and bracelet sent a number of tweets to Coronation Street stars, urging them to enjoy the items. It retweeted some of those who tweeted about the items.
— Cherylee Houston (@cheryleehouston) February 26, 2013
Thank you to @aziendale for my lovely healing anklet!! 🙂 xx
— Brooke Levi Vincent (@BrookeLVincent) February 28, 2013
However, ITV is not happy with the Dispatches report. “The programme has made allegations that are false and highly defamatory and we have written to the producer threatening legal action if they decide to broadcast,” an ITV spokesperson said.
Photo via @Aziendale/Twitter
Based in Montreal, Kris Holt has been writing about technology and web culture since 2010. He writes for Engadget and Tech News World, and his byline has also appeared in Paste, Salon, International Business Times, Mashable, and elsewhere.