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Bon Appétit flubs tweet about millennial spending habits

Tweets that cause outrage and ridicule are becoming a pattern for the magazine.


Tiffany Kelly

Internet Culture

People love writing about—and criticizing—how millennials eat, travel, work, and can’t afford to buy property. In 2016, Bon Appétit magazine ran a story titled, “Just How Food-Obsessed Is the Typical Millennial?” The piece reported that millennials spend $96 billion a year on food. But that figure presumably included ALL young people of a certain generation. Late Sunday night, whoever had the keys to the magazine’s Twitter account bumped the old story and tweeted, “The average millennial spends $96 billion on food.”

The tweet didn’t give a time frame for this figure. Is this how much money millennials spend on food in a year? A lifetime? A weekend away? And is that figure for just one young person?

People tried doing the math.

Maybe millennials just aren’t good at math.

Once people realized that the figure was tweeted in error, they thoroughly roasted it.


Bon Appétit humbly accepted defeat on Twitter.

But was the tweet simply another error made by a social media editor? Bon Appétit has made headlines in the past for its tweets—which is unusual for a food and lifestyle account.

In May, there was the controversial “hand salad” tweet.

In April, the account deleted a tweet that mocked romance novels.

Last year, they also deleted a tweet that tried to make potatoes political.

What is going on at Bon Appétit’s social desk? Maybe they’re trying to troll us all.

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*First Published:

The Daily Dot