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Time magazine roasted for trying to make ‘hold my avocado’ a millennial catchphrase
Another day, another trend. From “Cash me outside” to “right in front of my salad” it seems like anything can become a catchphrase with the power of the internet. However, the internet is calling foul on Time magazine’s attempt to make “hold my avocado” a millennial catchphrase.
On Wednesday Time released an article titled “‘Hold My Avocado’ Is the Viral Catchphrase Millennials Have Been Looking For,” and boy did it sell the phrase. The magazine analyzed the reasoning for the “trend,” and it got awkward.
“In other words, ‘hold my avocado’ is a quick way to denote the contemporary millennial experience: seeking luxury wellness, but potentially derailed by sociopolitical developments,” Time wrote.
Millennial: your generation got houses and jobs
Boomer: yes but we lived with constant fear of nuclear winter
Millennial: hold my avocado
— Ken Norton (@kennethn) August 8, 2017
According to Time the phrase has become a favorite of many, and it all seems to have started with a joke pointing out the social differences between baby boomers and millennials. It’s funny, there’s no doubt about it. However, one tweet doesn’t make it a millennial catchphrase. And just a day after the story was released, the internet, Twitter in particular, fought back.
Someone needs to reply with this, so it might as well be me. . . pic.twitter.com/16YhgVhRKc
— Calum Carson (@calum_carson) August 9, 2017
forced meme just like the salad one https://t.co/uGeJ2EVHLE
— d (@AWESOMEMlXVOL2) August 10, 2017
nah, no one’s saying hold my avocado man
— Greg Howard (@greghoward88) August 10, 2017
The only time I would tell someone to "hold my avocado" is when I'm preparing a cobb salad.
— Morgan Jerkins (@MorganJerkins) August 10, 2017
— /TH(y)o͞oz/ (@Thewz) August 10, 2017
The Twitterverse even began roasting the news outlet.
— Misha (@mishayoga) August 10, 2017
Time: "Hold my avocado… the catchphrase Millennials have been looking for."
Millennials: "Oh, that magazine from the dentist in the 90s."
— Chris (@MixingChris) August 10, 2017
Who doesn’t like a good pun?
Out of touch with the TIMEs Magazine https://t.co/ilsN1H81AR
— 💥Brett Druck💥 (@BrettDruck) August 10, 2017
It’s too soon to tell if “hold my avocado” will catch on. Until then, let’s stick to peeling the avocado and making guacamole.
Vanna Vasquez is a former intern at the Daily Dot whose work focused on viral news, politics, and YouTube. A graduate of the University of Texas at Austin, she has also published bylines with BuzzFeed.