Photo via steincamp/Twitter

Time magazine roasted for trying to make ‘hold my avocado’ a millennial catchphrase

Just, no.


Vanna Vasquez

Internet Culture

Posted on Aug 10, 2017   Updated on May 22, 2021, 8:59 pm CDT

Another day, another trend. From “Cash me outside” to “right in front of my salad” it seems like anything can become a catchphrase with the power of the internet. However, the internet is calling foul on Time magazine’s attempt to make “hold my avocado” a millennial catchphrase.

On Wednesday Time released an article titled “‘Hold My Avocado’ Is the Viral Catchphrase Millennials Have Been Looking For,” and boy did it sell the phrase. The magazine analyzed the reasoning for the “trend,” and it got awkward.

“In other words, ‘hold my avocado’ is a quick way to denote the contemporary millennial experience: seeking luxury wellness, but potentially derailed by sociopolitical developments,” Time wrote.

According to Time the phrase has become a favorite of many, and it all seems to have started with a joke pointing out the social differences between baby boomers and millennials. It’s funny, there’s no doubt about it. However, one tweet doesn’t make it a millennial catchphrase. And just a day after the story was released, the internet, Twitter in particular, fought back.

The Twitterverse even began roasting the news outlet.

Who doesn’t like a good pun?

It’s too soon to tell if “hold my avocado” will catch on.  Until then, let’s stick to peeling the avocado and making guacamole.


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*First Published: Aug 10, 2017, 1:57 pm CDT