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Adobe’s annual Creative Trends report shares its top four social media trends for 2023

Here’s how you should think about using them.


Sahar Arshad

Internet Culture

Posted on Dec 7, 2022   Updated on Jul 26, 2023, 5:47 pm CDT


This story was originally published on Passionfruit.

We’re sitting down with leaders on the business side of the creator economy to get their best advice for creators looking to launch and develop their careers. 

This week, we spoke with well-known software company Adobe’s principal of consumer and creative insights Brenda Milis. In an interview with Passionfruit, Milis unpacked Adobe’s recent report on social media trends that rose to prominence in 2022 which Adobe predicts will further grow in 2023.

We also spoke with multiple creators utilizing these trends, who shared actionable tips and tricks for integrating these trends into content, monetization, and fan engagement strategy.

2022 had some unforgettable moments that made their way to the social media landscape. Shows like Euphoria, the Y2K [year 2000] aesthetic, and the social media app BeReal are just a few viral moments that took this year by storm.

Adobe’s annual Creative Trends Report, released on Dec. 6, 2022, touts itself as an instrumental resource for creators everywhere to gain an understanding of the trends in their industry this year and in 2023. The report highlights four main trends that rose to prominence this year and might be big in 2023: “psychic waves,” “real is radical,” “animals and influencers,” and “retro active.”

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*First Published: Dec 7, 2022, 2:12 pm CST