Is the future of memes three-dimensional? Several Facebook meme pages are now posting 3D versions of memes. Some of these memes are extremely wholesome, like one that shows a moth’s vision when looking at a lamp (heart eyes emoji). Others are kind of frightening, like one that depicts Elon Musk with a Joker-like smile and the words “I see you.”
Facebook launched 3D photos a couple of weeks ago. As Digiday reported, brands are already taking advantage of the new feature. But meme pages were already posting 3D memes—and those videos of still images with floating triangles—before the platform rolled out the new feature to users. One meme page, Dimemetional, even posted a guide to making 3D memes in August, aptly titled “How to 3D Shitpost to Facebook.”
As Know Your Meme notes, the earliest 3D meme was created in 2012, but the 3D memes like we’re seeing now didn’t start appearing on the internet until this summer. Dimemetional appears to be the Facebook page that started it all. (We’ve reached out to the page for a comment, and we’ll update this piece if we hear back.)
The appeal seems to be the ability to hide a joke or Easter egg on the backside of the meme. It’s easy to view the full the 3D effect: You simply click and drag your mouse around the image to see all sides of it.
In its about section, 4d3d3d3 Engaged writes:
The memes are evolving. Whenever a new frontier is established, memes will rise to the challenge and come to our aid, working alongside us to provide a much-needed break from reality. Now memes are trickling into the third dimension. For too long it has been one-sided. We have been making forays into the world of memes—now memes are coming into ours.
It’s hard to say if 3D memes will really take off beyond niche meme communities on Facebook and Reddit. But for now, meme makers seem to be enjoying the medium.