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No, the Nickelodeon ‘splat’ logo is not modeled after Jeffrey Epstein’s island

A new conspiracy theory involving Epstein Island and the Nickelodeon logo has popped up online after the release of 'Quiet on Set.'


Allie Hayes

Pop Culture

Posted on Mar 27, 2024   Updated on Mar 30, 2024, 8:37 am CDT

Nickelodeon has been in the news a lot recently courtesy of the disturbing docuseries Quiet on Set: The Dark Side of Kids TV, which is currently streaming on HBO Max and Discovery+.

The series takes viewers behind-the-scenes during Nickelodeon’s heyday in the ‘90s and ‘00s, with a specific centering on producer Dan Schneider’s time with the company and the alleged abuse inflicted on the children employed on his TV programs, including juggernauts like All That, Drake & Josh, and The Amanda Show.

While the docuseries was positively reviewed by audiences and critics alike, many viewers who grew up with the channel have been left in shock by these horrific revelations, realizing the programs they’ve always loved were created in distressing and hostile environments.

In light of the docuseries’ popularity, several unsubstantiated conspiracy theories based on the uncoverings have begun to fly, with one in particular gaining more steam than the others.

Yes, many viewers are now taking to social media to claim that the iconic Nickelodeon logo is actually modeled after Jeffery Epstein’s island:

While this claim initially went viral due to the similarity in shape and the overlapping claims of alleged child abuse from both parties, Politifact has since researched the claim and weighed in to debunk the conspiracy theory.

Politifact noted that while the logo in question “bears a passing resemblance to aerial photos of Little St. James” there is “no evidence that the logo’s designers had Epstein’s island in mind when creating the new logo.”

Furthermore, Politifact noted that Meta has begun striking down posts with this claim, stating that posts claiming this have been flagged due to “efforts to combat false news and misinformation.”

The fact-checking site goes on to state that the specific logo in question was designed as part of Nickelodeon’s 2023 rebrand by a company named Roger who sought to use old variations of Nickelodeon’s iconic “splat” logo as inspiration.

In Body Image

Politifact‘s statement ends with the note: “The claim that the Nickelodeon logo was designed to mimic Epstein’s private island has no merit. The claim is False.”

Four episodes of Quiet on Set: The Dark Side of Kids TV are currently available to stream on HBO Max and Discovery+, with a final episode titled “Breaking the Silence” set to drop on streaming April 7.

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*First Published: Mar 27, 2024, 2:16 pm CDT