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For many Pokémon fans, this ad is a nostalgic look back to the ’90s, when you still collected Pokémon cards and played on an old-school Gameboy. But as we know from the recent Sun and Moon hype, and the success of Pokémon Go, the franchise has evolved along with its fanbase.
If this ad made you tear up a little bit, don’t worry. You’re not alone.
Gavia Baker-Whitelaw is a staff writer at the Daily Dot, covering geek culture and fandom. Specializing in sci-fi movies and superheroes, she also appears as a film and TV critic on BBC radio. Elsewhere, she co-hosts the pop culture podcast Overinvested.