- Pizza Hut and Papa John’s employees pranked into talking to each other on the phone 4 Years Ago
- Twitter bullies brought Jordan Peterson to tears 4 Years Ago
- 25 last-minute Halloween costumes for those with no time to shop Today 1:30 PM
- Krassensteins return to Twitter and are immediately suspended Today 1:01 PM
- Tom Brady insists he didn’t parody Robert Kraft in ‘Living with Yourself’ cameo Today 12:52 PM
- Black security guard fired for telling student not to call him the N-word Today 12:38 PM
- How Watchmen’s Bass Reeves cameo ties into the original comic Today 12:34 PM
- Todrick Hall’s former assistant blasts him for abuse, non-payment, dissing Taylor Swift Today 12:32 PM
- Maggie Rogers calls out catcaller at Austin concert Today 12:12 PM
- Netflix’s ‘Unnatural Selection’ breaks down the pros and cons of biohacking Today 11:52 AM
- Did Trump flip off astronauts from the all-women spacewalk? Today 11:45 AM
- Report: Mark Zuckerberg advised Pete Buttigieg on campaign hires Today 10:29 AM
- ‘New Girl’ star Lamorne Morris handcuffed by white cop for recording his friend’s arrest Today 10:25 AM
- Mitt Romney, aka ‘Pierre Delecto,’ uses a fake account to lurk on Twitter Today 10:20 AM
- ‘The Laundromat’ sacrifices narrative for artistic experimentation Today 9:24 AM
Up until recently, Genghis Khan was not a hot search term on Tumblr. You’d see a handful of historical posts, but that was basically it.
Then Miike Snow’s latest music video came along, and the tide turned from posts about Mongolian history to gifs of a queer Bond villain dance sequence.
Miike Snow’s “Genghis Khan” is a fairly basic indie-pop track about jealousy in a relationship, but its video may as well have sprung from the collective id of Tumblr slash fandom. Directed by Ninian Doff, it’s a tongue-in-cheek musical number about a melodramatic Bond villain who falls in love with his 007-esque captive.
“Genghis Khan” is already an excellent parody in its own right, mimicking set design and color schemes from vintage Bond movies. The crotch laser is obviously a callback to that iconic scene in Goldfinger, and the nameless supervillain and his prosthetic nose are totally on point.
But at some point in the past couple of weeks, this all graduated from “fun viral video” status to fanart muse.
The Bond franchise revels in being so aggressively manly and heterosexual that it spills over into homoeroticism. “Genghis Khan” took that subtext and turned it into something sweeter, unintentionally aligning itself with decades of fanfic and art inspired by similar tropes. Maybe those Bond villains just want to dance, you know? Whatever the explanation, this video just spawned the first viral microfandom of 2016.
Along with all the art and memes currently multiplying on Tumblr, one of our favorite responses is this James Bond fan video by Vimeo user samtoyourdean. It’s very meta. Using footage from the Daniel Craig movies, it really highlights the homoerotic tension from villains like Skyfall‘s Raoul Silva and Casino Royale‘s Le Chiffre—although of course, they follow a long tradition of portraying that tension as threatening, as opposed to the more cheerful tone of the Miike Snow video.
Best of all, “Genghis Khan” introduced us to Ninian Doff, whose catalogue of music videos and short films is both varied and bizarre. For fans of atypical music video narratives, we recommend Mykki Blanco’s “The Initiation,” about a disturbing urban-fantasy fight club, and the gory cyborg chase sequence of The Chemical Brothers’ “Sometimes I Feel So Deserted.”
Screengrab via MiikeSnow/YouTube
Gavia Baker-Whitelaw is a staff writer at the Daily Dot, covering geek culture and fandom. Specializing in sci-fi movies and superheroes, she also appears as a film and TV critic on BBC radio. Elsewhere, she co-hosts the pop culture podcast Overinvested. Follow her on Twitter: @Hello_Tailor