Looking for casual geek apparel that you can wear any time, anywhere? One company trying to fill the need for subtler options is Jordandené.
The online apparel and home goods business takes an interesting spin on the idea of casual geek fashion. Jordandené’s apparel includes T-shirts, tanks, underwear, and sweatshirts that feature familiar words and quotes from a number of fandoms. Iconic phrases from Harry Potter, Star Wars, Hamilton, and many more are front and center on these items.
The way they’re styled, the tops look like just comfortable, casual pieces that can work anywhere. However fellow fans of these fandoms will recognize the words, leading to that awesome bonding moment where you get to connect with someone who shares your passion! With options for men, women, and kids, it’s nice that anyone can enjoy these subtle designs.
Jordandené doesn’t stop with apparel though. Those looking for accessories will find tote bags, towel sets, and a pillowcase. For a slightly more obvious geek accessory, Jordandené also sells adorable aprons and half aprons that can make you feel like you’re a member of Starfleet or traveling through time and space.
We spoke to Jordandené founder Jordan Ellis over email about how the company started, and how she creates these items.
How did Jordandené come about and why was it a company you wanted to start?
Jordandené as a company actually happened by mistake. I went to school to be a teacher, and I started a little Etsy shop as a hobby after graduation. I never expected to be running my own business, and I’m so thankful for everyone who has been so supportive and made it possible. Now that Jordandené is here and I’ve met so many incredible people because of it, I can’t imagine being happy doing anything else.