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Game of Thrones’ seventh season will debut July 16, the show announced Thursday on Facebook Live. It is known.
Before revealing the season premiere date, Game of Thrones had fans literally watching a block of ice melt with fire—prompted by typing “fire” into the comments—for more than an hour in three separate Facebook Live videos. Fans quickly snarked at the absurdity of the stunt while acknowledging the genius of all. For better or for worse, Game of Thrones got thousands of fans to watch a livestream of ice melting.
Where were you when the ice melted?— Eric Goldman (@TheEricGoldman) March 9, 2017
The whole stunt was worth it for this comment alone: pic.twitter.com/Abmh4Mr038— Scott Tobias (@scott_tobias) March 9, 2017
HBO rn: So people will watch anything EXCEPT for #Vinyl. Got it.— Jarett Wieselman (@JarettSays) March 9, 2017
The season premiere announcement comes as Game of Thrones is set to make its first major publicity push for season 7, beginning at SXSW in Austin, Texas. It already debuted the first poster for season 7, which features a mixture of ice and fire, on buses around Austin. While fans snapped photos earlier in the week, a high-resolution poster was released online Wednesday night.
A tease to the Facebook Live video announcement also played on ice and fire colliding and introduced the tagline: “Fear is for the winter.”
The season 6 finale left us with plenty of threads to explore in the upcoming season, which will have seven episodes instead of the usual 10. Jon Snow was just named King in the North; Daenerys Targaryen has teamed up with Theon and Yara Greyjoy, Dorne, and Highgarden; Cersei Lannister was just crowned queen; Arya Stark just murdered Walder Frey; and Bran Stark just learned the truth about Jon’s parentage.
Michelle Jaworski is a staff writer and the resident Game of Thrones expert at the Daily Dot. She covers entertainment, geek culture, and pop culture and has brought her knowledge to conventions like Con of Thrones. She is based in New Jersey.