A Ford spokesperson confirmed to us that, yes, the ad is most definitely real. It was produced by Ford’s ad agency, Team Detroit, to reach a different type of consumer through “more humorous means.”
By “a different type of consumer,” we assume Ford means millennials. Considering that many of them grew up watching Dragon Ball Z after school, this seems like a smart play.
The five-day-old video had nearly 600,000 views at press time, so the strategy seems to be working. If this pays off, maybe we’ll get more anime-inspired ads from Ford.