Woman talking(l+r), Dollar store(c)

Billy F Blume Jr/Shutterstock @hollybrooke92/Tiktok

‘Opening all these stores but they can’t pay the employees more’: Customer slams Dollar Tree for increasing prices to $1.50

‘I was barely getting used to the 1.25.’


Grace Fowler


Posted on Feb 14, 2024   Updated on Feb 14, 2024, 10:28 am CST

A Dollar Tree customer posted a viral video saying the store raised its prices from $1.25 to $1.50. Viewers say some locations have items up to $5.

Holly Brooke (@hollybrooke92) has reached over 2.2 million views and 118,000 likes on her video by Wednesday. 

Brooke’s video has an on-screen caption that says, “Dollar tree raised their prices again!?”

She begins her video by asking the audience, “Can someone tell me when Dollar Tree changed their prices from $1.25 to $1.50?”

Brooke pans the camera to her son sitting in the car before laughing and adding, “That’s crazy. I didn’t even know they changed it.” 

Viewers in the comments section were not happy to hear about the new increase in price at Dollar Tree.

Brooke liked a comment that suggested, “Shouldn’t they at least announce it first?! That’s a 50% increase in all!! That’s wild.”

“I’m still mad about the $1.25,” another said, “because now I can only get 4 items instead of 5 for $5.” 

A few commenters suggested viewers should shop at Walmart rather than Dollar Tree due to the price increase. 

“I had to stop going,” one said, adding, “most of their stuff is $.97 at Walmart.” 

“I don’t even go there now,” a second agreed. “Even Walmart is cheaper.” 

“When 25 items came up to $90 is the day I stopped shopping there,” another added.

Another viewer told Brooke, “Please only be in your city.”

@hollybrooke92 No but fr ?? #dollartree ♬ original sound – Holly Brooke

A few viewers responded that they’ve also seen price increases at their local stores. “It’s like this in western pa, the sodas are $1.75,” one said. 

“Same in VA,” another agreed. 

Brooke liked another comment that said, “My Dollar tree has items $1.25-5.00 depending on what you buy.” 

“There’s no $1.50 though, it’s usually 1.25, 3, or 5 at least here in San Antonio,” another responded.

A further wrote, “Yeah in Dallas they got tissue for 5 dollars and some change/”

The Ascent, a personal finance website, published in July 2023 that “Dollar Tree branched away from its trademark $1 dollar pricing at the end of 2021, when it pushed prices of the vast majority of products up to $1.25. That’s about to change again. According to Winsight, the company told its annual investor conference it plans to bring the cost of 300 or 400 products back to $1. It’s also looking to roll out a mix of price points at $3, $4, and even $5.” 

In recent headlines, a Dollar Tree customer realized the prices were increasing by finding an in-store price scanner.

The Daily Dot reached out to Brooke via TikTok direct message and Dollar Tree via media contact form. 

We crawl the web so you don’t have to.
Sign up for the Daily Dot newsletter to get the best and worst of the internet in your inbox every day.
Sign up now for free
Share this article
*First Published: Feb 14, 2024, 7:00 pm CST