Shopper finds Native body wash dupes at Dollar Tree

@momingthisshiz/TikTok Nolichuckyjake/ShutterStock (Licensed)

‘They’re gluten-free, paraben-free, and also dye-free’: Shopper finds Native body wash dupes at Dollar Tree for $1.25

'My dollar tree never looks that clean.'


Melody Heald


Posted on Dec 5, 2023   Updated on Dec 5, 2023, 1:46 pm CST

A shopper said she “stopped in her tracks” upon making a discovery while in the personal care aisle at Dollar Tree.

“They now have Native body wash dupes at Dollar Tree,” TikToker Cait (@momingthisshiz) exclaimed while showcasing an organized Dollar Tree aisle that was filled with body was in the scents: Caramel Corn, Jelly Bean, Cotton Candy, Coconut Vanilla, and Peach Rings.

The minimalist packaging of the body wash looks almost identical to that of Native’s brand. Native is a personal care brand that sells deodorant, body wash, and hair products. It’s known for having products made with simple and clean ingredients like coconut oil, cleansing salt, and water. It’s also free of ingredients commonly found in popular body care products like sulfates and dye.

Many people with sensitive skin use Native products, but it can be pricey for consumers. The deodorant retails for about $12.99, while the body wash is $8.99 at Target.

The product Cait showed, from Personal Care, is $1.25 at the Dollar Tree. This is why Cait was so pumped about her discovery.

Cait said that not only did the products smell “phenomenal,” but they are also “gluten-free, paraben-free, and also dye-free, and not tested on animals.” She then showed the back of one of the bottles to spotlight the ingredients.

“I’m definitely grabbing a few,” Cait said before ending her video.

@momingthisshiz Are you following my @Allthingsdollartree account yet? @Dollar Tree #dollartree #dollartreefinds #shopping #shoppingfinds #dollartreemusthaves #dollartreehacks #dollartreebeauty #dollartreehaul ♬ IT GIRL – Sped up Version – Aliyah's Interlude

The Daily Dot reached out to Cait via Instagram direct message and TikTok comment. Garnering over 89,000 views, the video was highly influential.

“WOW I NEED TO FIND THESE,” @rachelxburrows exclaimed.

“Omg I need all of these,” a second agreed.

“I can’t wait to find and buy all the scents,” a third echoed.

Native body wash only has nine ingredients, whereas Personal Care body wash appears to have eighteen. The Personal Care body wash also appears to contain Sodium Laureth Sulfate, which GoodRX advises people with sensitive skin to avoid as “sulfates can be harsh on the scalp and may cause irritation and itchiness.” Shoppers also pointed this out in the comments section.

“They aren’t sulphate free though and that’s mostly the most important one ugh lol but otherwise a good dupe!” one user noted.

“That’s a lot more than the 10 ingredients native has though,” a second commented.

Update 1:45pm CT, Dec. 5: Cait told the Daily Dot her Dollar Tree is located in Estero, Florida. The content creator said she wanted to help viewers find  “accessible affordable dupes for those who can’t afford the real thing.”

“I liked the scent of the peach ring which is what I brought home that day. I purchased more for experimental reasons, knowing that I would get a lot of comments asking or detailed questions for me,” she shared via Instagram direct message. “I probably won’t purchase it again. … I’ve been using the same brand body wash for years.”

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*First Published: Dec 5, 2023, 6:30 am CST