As advertisers flee from far-right Fox News host Sean Hannity over his defense of Roy Moore, Alabama’s Republican nominee for the U.S. Senate who stands accused of child sex assault, Hannity fans have found a bizarre way of showing their support: Smashing their own stuff.
So far, as CNBC detailed Sunday, at least five brands will stop advertising on Hannity: Keurig, 23 and Me, Realtor.com, Nature’s Bounty, and Eloquii. This has inflamed Hannity’s fans on Twitter, who’ve been calling for nationwide boycotts of those companies in retaliation. In particular, they’re targeting Keurig, a company that produces home coffee makers.
Donna, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.
— Keurig (@Keurig) November 11, 2017
In a nutshell, a lot of Hannity fans are supposedly boycotting Keurig now—and even replacing or destroying ones they already own—in order to show their sharp displeasure with the company’s decision to abandon the Fox News firebrand.
— Dave Harley (@dcalrider) November 12, 2017
— Wild Bill (@wmmII88) November 12, 2017
— I_Am_No_BQT (@I_Am_Jemila) November 12, 2017
Here is my destroyed Keurig. I didn't Video it, but evidence of it's demise is clear.
— John 'America First Nationalist' Salisbury (@5Strat) November 12, 2017
Of course, the Keurig boycott attempt has also been met with some derision and mockery by progressives on social media, with some clearly pleased that more companies are running away from the controversial right-wing host.
*actually* real coastal elite liberals use a french press because the keurig cups are bad for the environment
— the supreme court will destroy everything we want (@SeanMcElwee) November 12, 2017
if you had a keurig coffee machine in your house in the first place it is with a heavy heart that i inform you that you are already owned
— Erin ☄️ Ryan (@morninggloria) November 12, 2017
Mushing slice after gummy slice of Papa John's Pizza into my Keurig coffee maker to enrage Sen. Sheldon Whitehouse of Rhode Island.
— David Roth (@david_j_roth) November 12, 2017
— Matt Novak (@paleofuture) November 12, 2017
The current rush of companies pulling ads from Hannity’s show is related to his recent commentary on the sexual misconduct allegations against Moore, currently running for U.S. Senate as a Republican against Democratic challenger Doug Jones.
Moore, 70, has been publicly accused in a deeply sourced report from the Washington Post of having sexually pursued multiple teenage girls while in his early 30s, including a particularly detailed allegation that he molested a 14-year-old. In covering the allegations, Hannity―along with one of his guests, attorney Mercedes Colwin―questioned the motives of Moore’s accuser, speculating that she might have been lying and that she might be doing so for money.
Hannity also advised his viewers and listeners not to “rush to judgment” about the allegations and speculated that Moore’s alleged contact with teenagers could’ve been consensual. He later apologized, stating that he was only talking about his three accusers aged 16 to 18, not the 14-year-old.