ASOS models are looking less airbrushed these days—and people are noticing.
Shoppers took to Twitter to praise the online retailer for featuring swimsuit-clad models with visible stretch marks, calling the body-positive move inspirational.
https://twitter.com/amyrowlandsx/status/880034693432913921
https://twitter.com/xkingpunk/status/880434993188790272
Others were more critical. One user pointed out that the model, who is thin and white, isn’t necessarily the face or body of diversity.
Thouroughly unimpresses by this thin white model with enough stretch marks to count on one hand
— Earthseed (@MeetKasik) June 29, 2017
Another questioned if it’s really progress if ASOS continues to only use models who fall in the smallest size range.
Thouroughly unimpresses by this thin white model with enough stretch marks to count on one hand
— Earthseed (@MeetKasik) June 29, 2017
It appears that not all the swimwear photos on ASOS’s website show models’ stretch marks, either. One user pointed out that plus-size models, in particular, are seen with smooth legs.
YASS @ASOS editing out the stretch marks on your plus size models because they're not cute if they're not on a size 8 🙄 pic.twitter.com/mjgeybirhq
— amy (@amyelsw) June 30, 2017
ASOS, which was previously praised for launching a plus-size men’s section, seems to have taken a body-positive cue from other retailers like Aerie and Target, whose swimwear ads were Photoshop-free this year. Maybe by next year, we’ll see even less airbrushing and more gap-free thighs.
H/T Self