ivy park blackfishing instagram

alena_biuni/Instagram BEYONCÉ Paris/YouTube

Beyoncé’s Ivy Park accused of blackfishing

The photo has been deleted.

Dec 12, 2020, 10:53 am*



Alexandra Samuels

Beyoncé’s collaboration with Adidas, Ivy Park, is facing backlash after a promotional photo sparked a debate on blackfishing.

Featured Video Hide

On Tuesday, Ivy Park’s Instagram page shared a now-deleted image of two models wearing pieces from the new season. Upon first glance, the women look like two fair-skinned Black women. Fans quickly flooded the comments of the page and claimed that both are white Russian women posing as Black women.

Advertisement Hide

Commenters alleged both models—identified as models named “Anastasia” and “Alena”—were “blackfishing,” a phenomenon that entails white women tanning or using makeup to appear to have some type of African-American ancestry. 

Advertisement Hide

In the image, one model wore a green two-piece bra and shorts. Her hair is styled in waist-length cornrows. The other model sported a big, curly Afro.

On her personal account, Alena said she became “terrified” after seeing the backlash to her image. She also said she didn’t “understand what’s wrong with being fascinated by this culture, their style, music, and dancing.”

Anastasia likewise made her own post to her personal account. 

Advertisement Hide

While Beyoncé is known to have a hands-on role with many of her projects, neither Beyoncé nor the official Ivy Park account responded to the backlash.

Today's top stories

Video shows anti-mask protesters swarming mall and grocery store, attacking customers
‘Bean Dad’ exposed for racist, homophobic, and anti-Semitic tweets
Video shows McDonald’s worker sticking hand down pants—then preparing fries
Sign up to receive the Daily Dot's Internet Insider newsletter for urgent news from the frontline of online.

Share this article
*First Published: Dec 12, 2020, 10:52 am