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See Jane Go is like Uber, but only for ladies

The shocking trend of ride-hailing sexual assaults has opened the door for an all-female alternative.


Mike Wehner


Posted on Sep 14, 2016   Updated on May 26, 2021, 12:44 am CDT

Uber has seemingly been trying everything it can think of to curb the disturbing number of sexual assault accusations that have stemmed from its ride-hailing service, but claims continue to roll in. Now, an all-female Uber alternative thinks it can solve the problem by removing men from the equation entirely. 

The company, called See Jane Go, was started by investor William Jordan. Jordan, upon searching for a safe Uber alternative that he could recommend for his daughter, saw massive demand for a transportation service that women could depend on without the worry of becoming a statistic. As men are the ones on the receiving end of most ride-hailing sexual assault allegations, the logical step was to simply make the service female-only, from top to bottom. 

See Jane Go

See Jane Go’s drivers are exclusively women, and all passengers on the service must either be a woman or be hosted by a woman—men who request a ride for just themselves will be forwarded to Uber or Lyft. And this ladies-first approach goes all the way to the top, as a glance at the management roster of CEO Kimberly Toonen, COO Cassandra Miller, and CMO Sandra Sellani makes very clear. 

The app and service itself is very much like its competitors Uber and Lyft. Requesting a ride prompts a price and estimate arrival window, and the rates are in line with what the larger apps typically charge. 

As with any scalable service, See Jane Go is launching in a limited area before expanding, and you can only currently hail a ride if you’re based in the Orange County, California, area. 


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*First Published: Sep 14, 2016, 11:15 am CDT